See From Where in Business Insider highlighting From Where’s recent growth as we discuss the industry shift toward experience-driven, design-focused travel. The article covers our milestone of surpassing 300 digital storefronts, and how we’re empowering short-term rental hosts and designers to transform curated spaces into shoppable experiences.
Platform growth reflects industry shift toward experience-driven travel and the rise of aesthetics-focused booking decisions.
Los Angeles, California--(Newsfile Corp. - August 21, 2025) - From Where, the platform that connects travelers with the design elements they discover in vacation rentals, today announced it has surpassed 300 active digital storefronts as the short-term rental industry increasingly embraces experience-centric hospitality.
The milestone reflects broader market trends where guests make booking decisions based on visual content shared across social media platforms, and hosts are establishing themselves as lifestyle curators and tastemakers rather than simply accommodation providers. In some cases, this also means collaborating with talented interior designers, whose work can be showcased and monetized through shoppable stays creating opportunities for both hosts and designers to inspire guests and drive sales.
"We're witnessing a fundamental shift in how people approach travel accommodations," said Nisha Franklin, co-founder of From Where. "Three years ago, guests booked properties with three photos and basic amenities. Today, they're choosing stays based on Instagram-worthy interiors and expecting professional photography, thoughtful curation, and immersive experiences. Our platform extends that experience beyond the stay itself."
The company's growth coincides with the hospitality industry's evolution toward what Franklin calls "content-driven booking"; where travelers discover and select properties through visual platforms like TikTok and Instagram, then seek to recreate those aesthetic experiences in their own homes.
From Where addresses this by transforming the common guest question "where did you get that?" into a streamlined shopping experience. The platform creates custom storefronts showcasing the furniture, decor, and lifestyle products featured in rental properties, allowing hosts to monetize their design choices while guests can purchase items that caught their attention.
The Tastemaker Evolution
Franklin, who brings marketing and brand strategy expertise from the advertising industry, identified this opportunity during her own travel experiences. After repeatedly inquiring about design elements in various rental properties (culminating in a Hawaii trip where she and her husband fell in love with a particular mattress), she recognized an untapped market intersection.
"Hosts have evolved into tastemakers," Franklin explained. "They're investing significant time and resources into creating beautifully curated spaces that generate natural product demand. We're simply providing the infrastructure to capitalize on that existing interest while enhancing the overall guest experience."
The platform's growth reflects the increasing sophistication of short-term rental operations, where property owners are building personal brands, developing direct booking strategies, and moving beyond reliance on traditional booking platforms.
About
From Where differentiates itself from generic e-commerce solutions by focusing specifically on the hospitality space and handling the technical implementation for hosts. The company creates storefronts based on property photography, provides approval workflows for hosts, and supplies marketing materials including QR codes and unique links for integration into existing guest communications.
The service targets the growing segment of hosts who view their properties as lifestyle brands rather than simple accommodations, particularly those serving experience-seeking travelers who value design and curation.
Currently operating across the United States with plans for international expansion, From Where accepts properties of all sizes, from individual hosts to large-scale operators managing multiple locations.
The platform's rapid adoption suggests strong market demand for solutions that bridge the gap between hospitality experiences and retail opportunities, particularly as the line between travel, lifestyle, and e-commerce continues to blur.
Media Contact:
Heather Hook
heather.hook@keycrewpr.com
You can read the original article From Where Reaches 300+ Digital Storefronts as Short-Term Rental Hosts Embrace Role as Interior Design Tastemakers on Business Insider.
