How It Began
The inspiration for From Where came from the founders' personal experiences during their own travel and family trips. After enjoying the luxury and comfort of vacation homes and boutique hotels, they were motivated to bring that same level of luxury and comfort into their own home. Why not make the simple pleasures of a luxurious getaway a part of everyday life?
A restful night’s sleep in Hawaii sparked the question, “Where is this mattress from?”
A cozy stay in Lake Arrowhead led to, “From Where did you get this bedding?”
A sophisticated evening in wine country left them wondering, “Where is this stemware from?”
You get the point—and so the idea for From Where was born—a free service designed to help guests recreate the exact experiences they love with trusted and tested products found in vacation rentals and boutique hotels while helping hosts and property managers maximize revenue from product recommendations.
Whether it's a mattress, bedding, or decor, From Where helps hosts see a return on recommendations while easily connecting consumers with the products that they seek to elevate their own home.
David Franklin, Co-Founder
David Franklin is a results-driven leader with a proven track record in private equity, venture capital, and operational excellence. As a CEO, COO, and investor, David has consistently created value through strategic acquisitions, exits, and growth initiatives across industries, including healthcare, performance marketing, and lead generation.
With expertise spanning financial acumen, systems optimization, digital marketing, and call center management, David excels in aligning talent and strategy to drive measurable success. His leadership is rooted in data-driven decision-making, creating a culture of continuous improvement, automation, and monetization, enabling businesses to thrive in fast-changing markets.
David co-founded From Where to bridge the gap between memorable travel experiences and elevated yet affordable home living. Drawing on his strategic insights and entrepreneurial spirit, he’s helping travelers and hosts bring the luxury and comfort of boutique stays into everyday life.
When he’s not busy brainstorming the next big idea, you can find David at the beach with Nisha and their two kids.
David’s Favorites
Favorite country: Hawaii (yes, I know)
Favorite Local Stay: Carpinteria
Favorite Food: All of them, never met a food I didn’t like
Nisha Franklin, Co-Founder
Nisha is the co-founder of From Where, where her passion for travel and love of design come together. With a background in branding and marketing, Nisha’s journey has spanned multiple industries, including healthcare, beauty, and entertainment—but it’s her love for discovering new places and cultures that fuels the heart of From Where.
Through her nearly 20 years of marketing experience working with startups and established brands alike, Nisha has learned the power of creating compelling stories and unforgettable experiences. Her expertise in digital strategy, branding, and integrated marketing has allowed her to build a business that seamlessly blends her design sensibilities with her passion for exploring the world. Whether it’s curating the perfect travel guides (and finding the best places to enjoy cheese) or bringing a sense of vacation to your own backyard, Nisha’s vision is to make every journey feel personal, inspired, and meaningful and to delight in the everyday.
As a traveler, mom, marketer, and entrepreneur, Nisha believes that travel isn’t just about destinations—it’s about the experiences and connections that shape us along the way. Through From Where, she’s creating a space where it all comes together. Nisha’s vision is to help others bring a touch of that vacation feeling into everyday life with unique pieces that transport them to their favorite destinations.
Nisha’s Favorites
Favorite country: Italy
Favorite local stay: Los Alamos
Favorite food: Cheese (yes, I’ve been to cheese camp and love to teach people about cheese)